Businesses target offerings that are best sellers and offer superior margins and benefits to their shoppers. More and more, people are choosing fleece bulk blankets over other types. These easy-to-sell, low-cost, and flexible blankets are now essential for shops looking to satisfy customers and be profitable. Let’s find out in this article why retailers should carry fleece bulk blankets and how they help your business.
Why Fleece Blankets Are a Hot Commodity for Retailers?
Fleece blankets are popular with many types of customers which is why retailers always try to have them in stock. Here are the reasons fleece bulk blankets must have a key place at your store:
High Demand Year-Round
Fleece blankets are wanted and sold all year round. Although most of their sales happen in autumn and winter, people also buy fleece blankets in summer because they are light and perfect for use at night. Because people always need seasonal items, they remain a popular and steadily selling product at all times of the year. People use fleece blankets in many situations such as for working at home, giving as gifts or at gatherings, so their customer base is wide.
Affordability for the Mass Market
Affordability is a major reason why retailers love selling fleece blankets. The blankets are made economically, so they can be priced to fit most consumers. You can earn attractive margins by selling even regular fleece blankets and this is even more true for premium, custom versions. On top of that, wholesale is a simple way to buy low and sell high, able to give customers good discounts and keep earning a healthy profit.
Wide Range of Styles and Customization Options
You can use a fleece blanket for many things because there are so many ways to customize it. Stores are able to offer different sizes, colors, patterns and even custom-made blankets to suit what their customers like. Fleece blankets can easily suit someone who likes plain colors or someone who likes patterns. Furthermore, branded fleece blankets can be given as gifts on birthday, holiday or business occasions which attracts more customers by making the gift more personalized.
How Fleece Bulk Blankets Can Boost Retail Sales?
Customers appreciate fleece blankets and they can also increase your sales at the store. Here’s how:
Impulse Buys and Add-Ons
People are likely to buy fleece blankets on a whim. Usually, people decide to purchase them impulsively when they happen to see them at the checkout or in the store. Placing fleece blankets in places everyone visits such as entrances and checkouts, helps customers consider buying one. Offer pillows or throws as add-ons when customers choose fleece blankets to help them buy more items.
Seasonal Promotions and Discounts
Fleece blankets can be promoted in the winter or colder seasons. During the winter holidays, back-to-school season and during summer sales, retailers may provide special deals or discounts. Providing fleece blankets in a “buy one, get one” offer or together with matching products such as pillows or a gift basket encourages shoppers to buy more, making inventory move out faster.
Gifts and Customization Opportunities
Getting a fleece blanket is great, but it’s a gift to remember if it’s personalized. Offering to put on embroidered logos, names or monograms opens up the chance to sell to people looking for unique presents. Retailers have the option to connect with nearby businesses, schools, or sports teams and provide custom-branded fleece blankets. This provides a chance for repeat customers since they keep ordering more products made just for themselves and their families, friends, or clients.
Marketing Strategies to Sell Fleece Blankets
Having stocked your fleece bulk blankets now is when you should come up with some interesting marketing activities. Post about them in the store and advertise them online. Arrange the merchandise to be easily noticed and use notices to draw attention to any special deals or ways to customize.
Good product images and descriptions will help your store stand out to visitors. An offer for free delivery or a discount when clients buy a large quantity can attract more customers.
Using social media is very useful to show pictures of blankets being used and ask buyers to post images with your store hashtag. In the end, holiday promotions appeal to customers. Try making fleece blankets personal, put together bundles to save money, or offer deals as unique holiday gifts.
Conclusion
Retailers who want to serve many customers, boost sales, and offer value for money will find bulk fleece blankets great. Their many uses, low cost and customization choices make them perfect for any retail shop. Fleece blankets can be very useful to you no matter if you sell them alone, give them as presents, or offer them during special seasonal sales. So, if you haven’t yet, think about having fleece bulk blankets in your store and watch them become an excellent seller.